Priority Club increased the purchase limit for Priority Club points from 20,000 in a 12-month period to 40,000 points in a rolling 12-month period. Unfortunately, the price also increased from $10/1,000 points to $11.50 per 1,000 points, a 15% increase.
This still means a Priority Club member can just buy points for a PointsBreak room for about $57.50 per night. On the flip side, an InterContinental Hotel reward room for 40,000 points may sometimes be a better deal at $460 cash to purchase 40,000 points.
A side benefit of purchasing Priority Club points is the eligibility of purchased points to count towards elite status. Priority Club requires 50 nights or 60,000 points earned to qualify for platinum membership. Purchased points can take you two-thirds of the way to Priority Club Platinum Elite and a few well-planned stays with promotional bonus points can easily put a member over 60,000 points.